AI-Integrated
Graphic Design

This module introduces learners to the core principles that form the foundation of effective visual communication. Students will explore how design principles and typography work together to create visually compelling and meaningful designs. The module concludes with a hands-on project that applies learning through a type-based poster.

This module focuses on designing visuals specifically for digital platforms, with a strong emphasis on social media creatives. Students will learn how to create engaging, platform-specific designs that capture attention, communicate clearly, and drive user interaction across various digital channels.

This module introduces students to the fundamentals and practical aspects of print design. Learners will understand how to design effective print materials while considering layout, typography, color, and production requirements. The module focuses on commonly used print collaterals such as brochures, posters, postcards, invitations, and other marketing materials.

This module introduces students to the strategic and visual foundations of brand identity design. Learners will understand how to translate brand values into visual systems, create meaningful logo concepts, design marketing collaterals, and present brand identities professionally. The module concludes with a comprehensive case study focused on developing a complete brand manual.

This module focuses on how brands communicate with their audience through strategic design and creative thinking. Students will learn to interpret creative briefs, generate and evaluate ideas, and effectively present design concepts to clients. The module culminates in a hands-on project where learners create integrated print and digital design assets for a brand launch or promotion.

This module equips students with the essential technical knowledge required to produce accurate, professional, and production-ready design outputs. Learners will understand color management, sizing standards, layout guidelines, file preparation, and optimization techniques for both print and digital media.

By the end of this module, students will confidently use advanced AI tools to ideate, generate, refine, and present high-quality visual designs. They will also understand how to integrate AI responsibly and creatively into professional design workflows.

This module serves as the culmination of the learning journey, where students apply their skills to a live or real-client project, build an industry-ready portfolio, and prepare for professional interviews. The focus is on real-world execution, clear presentation of design thinking, and career readiness.